Guide to Designing Your Company Logo
The company’s ideas, nature, values, and its vision for the future are things that a company logo should represent. Companies need logos so that they can create a lasting impression in people’s minds about a company and its values. The logo should give people an idea of the company’s quality and values and they will be able to relate to it. It is important to have a unique and timeless logo design so that you can build you company’s brand image.
A design might be a masterpiece but may not be good on a logo. One thing that you should keep in mind is a logo is not there to make people know how good a designer is. People judge a company but its logo and the logo is judged based on the elements that form its design. Below are some tips on designing a logo which can be useful in creating a unique design and something the people will always remember.
You logo should stand out among your competitors. Make a unique logo that when people see it, they will only think of your company and not be confused to what company it belongs.
According to experts, logo fads and trends should not be followed. You logo design should be timeless, which means that even long after it has been created, it still have value to people.
The simple three pointed star logo of Mercedes Benz is an example of a timeless logo. It has stood the test of time being there for more than 80 years. Because it has survived for these many years it has become one of the most recognized logos worldwide.
Copying or getting inspiration from another company’s logo is a no-no in logo design. Aside from being sued for trade mark violations, you company will also bear the image of a company that does not have its own identity.
You should have a compact logo that will look good on any display items like brochures, magazines, business cards, and websites. In your logo, the text should be readable, neither too small nor too big.
A simple logo can still be a beautiful one. Use simple fonts for your logo so that they are easy to read. Use less than three colors and have minimal variations in the fonts that you use. You can spoil your image by too many colors or too many fonts, and those who see your logo will hardly remember it.
The best logos that people remember are unique, simple and adaptable logos.