You have almost certainly seen Rapid Response codes at the malls and subways, on magazines and billboard advertisements, on coupons and company cards, restaurant menus and cereal boxes.
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Guattari refers toAlice as ‘a generalised revolution, a conjunction of sexual, relational, aesthetic and scientific revolutions all creating cross-overs, markings and currents of deterritorialisation’ (84). Rather than pointing to a new revolutionary kind, the experimentation of Radio Alicewas a machine for the production of new types of sensibility and sociability, the really intangible qualities constitutive of each the molecular revolution and the post-media era.
This is the moment we’ve been waiting for, explains award-winning media theorist Douglas Rushkoff, but we never appear to have any time in which to live it. As an alternative we stay poised and frozen, overwhelmed by an always-on, reside-streamed reality that our human bodies and minds can by no means really inhabit. And our failure to do so has had wide-ranging effects on every single aspect of our lives.
Human beings are less and much less valued in the workplace as their roles are replaced by computers. Outsourcing has meant larger income for businesses, but a decline in wages and situations and much more unemployment for ordinary workers, specifically in Western nations. Multinational corporations are increasingly impossible to handle by individual nation states.