E-Commerce Guide to Help SMBs this Black Friday 2016
There is the challenge of competing against the larger companies for SMBs when it comes to e-commerce especially during the Black Friday Weekend sales holiday. The larger companies are able to sell competitively because they are able sustain the price cuts and deals while the SMBs are not able to. However, this is not a reason as to why an SMB should not participate in the Black Friday Weekend. You just have to be innovative using creative strategies that make sure you stand out from the crowd. Here we will help you with some of those strategies to ensure that you are successful during this weekend.
The email strategy is the first thing that you should optimize. Most of the marketers generate leads using email marketing because it is an effective marketing tool. This is why you should start sending out emails in advance to create a countdown until the sales begin. If you are able to personalize these emails, the better it will be for you. There is targeted email marketing that ensures the personalization of emails. For you to efficiently target the emails, you will need to observe the behavior and the purchase history of the customers to gather useful information.
Spreading the sales over a long period of time is another beneficial strategy you could use. The SMB is going to benefit from this strategy in that there will be customer awareness and also excitement that will drive sales. Spreading the sales will avoid the SMB from being overwhelmed with rush orders that they are unable to fulfill. You must consider selling through online marketplaces. These online marketplaces own a huge percentage of the retail market and they experience high levels of sales as well as traffic. Credibility and trust are some of the benefits you will enjoy if you sell on these platforms for the SMBs that are not popular.
You should be proud to be small even though you are striving to grow. Most of the customers are shying away from mass production that the larger companies offer. The small size is going to be convenient in this scenario because you will provide your customers with niche items and products that are exclusive. You must also ensure that your site is responsive across all the devices. The customer is not only buying on their mobile devices but also researching the product before buying it. Ensure that the site is fully responsive from the product images to the checkout. For the SMB to stay competitive, it is advisable that you focus on m-commerce as it takes center stage this Black Friday Weekend.