Building a Website for Your Small Business
Imagine your small business website as a first impression for your future clients. Is it user-friendly, and is it clear in conveying your business’ products and services? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.
Be Clear about Your Business and Why It’s There
Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Wonderful visual design, stunning images and animation pretty pictures can enhance a website anytime, but you must highlight your business too.
Make Your Website User-Friendly
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both technical developers and information architects running the creative development process from the core. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.
Don’t Undermine SEO
If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. If the technology solution must be ultimately guided by your idea, that’s still a good start, but need to make sure it jives with Google, Yahoo, and Bing. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Breathe Life into Your Brand
Several corporate websites are short on soul, depending mainly on stock imagery and using boring business speak, boring content, and general web design. All of these lead to low-quality user experience. And that’s a big problem, since your site plays a vital branding role. To create an unforgettable branding experience, be yourself and shine. Talk to people in real-time, and let your brand be the reason for them to talk to each other.
Maintain Mobile Friendliness
Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.
Track Everything with Analytics
You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. Upon confirming that all of your tags are working, make it a point to get weekly reports and examine how people are using your site. Fortunately, it won’t take long for you to spot trends.