Learn More About What Google Penguin Is
Google Penguin is basically a codename for update in Google’s algorithm that was announced first on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. These tactics are typically described as link schemes.
According to the estimates made by Google, Penguin is going to affect roughly 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and bigger percentages of them in highly spammed languages. Google unveiled another update on Penguin on 25th of May 2012, which is called as Penguin 1.1. This said update was supposed to impact less than 1/10 of a percent of the English searches.
To penalize websites that make use of manipulative techniques in an effort to achieve higher ranking on search results is the guiding principle for the said update. Pre-Penguin websites are frequently using negative link building techniques in an effort to get traffic and rank high. And moment that Penguin was introduced, it’s meant that content was crucial and those that have excellent content will be recognized while those with spammy or little content will not receive rankings or benefits and will be penalized.
Allegedly, there are some websites that lost their search rankings on Google for making use of specific keywords throughout the Penguin and the Panda rollouts. Specifically, Google has mentioned that doorway pages which are created to attract search engine traffic contradicts the webmaster guidelines.
January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.
Penguin 3 was released on October 5, 2012 that affected .3 percent of queries. The Penguin 4 or also known as Penguin 2.0 was introduced on May 22, 2013 and has affected 2.3 percent of queries while Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.
Google has announced that Google Penguin is part of the core algorithm as of September 23, 2016. In this update, there’s going to be real-time update meaning, websites will be evaluated in real time.
So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.