Product labeling procedures not only involves printing the required product information on special adhesive paper. The labeling process also involves the selection of the packaging and print materials. It also involves subjecting the packaging to an abrasion resistance test. Product labels provide consumers with critical information about the product. It is the role of the manufacturer to ensure the product label information passes the industry standards. This is to protect the overall health and safety of consumers.
Product Labeling Standards
Consumer products, especially food and pharmaceuticals, should be properly labeled in accordance with packaging statutes and regulations. Aside from the brand name, the label should have the rundown of ingredients as well as product weight and content based on the national standard measure. It also includes the name of the product company and manufacturing location.
Product disclosure requirements are essentially developed for the protection of consumers. The information helps them know what they are purchasing. It also helps them compare the brand with other similar products should they decide to shop around for similar items. It also protects them from potential consumer fraud. This is why ensuring the quality of the label is important.
Rub testing procedures ensure manufacturers comply with standards and protocols set by the ASTM and other international labeling organizations. The ASTM has recommended a set of standards for abrasion and adhesive resistance. This ensures labels retain its ideal appearance and detailing after manufacturing, shipping up until the product reaches consumers.
Labels that have gone through tests and pass standards can typically withstand the rigors of product transit, storage, and handling. Aside from the physical inspection, labels can be subjected through a standard Sutherland rub test. This mechanism has been used by the industry for a long time to measure abrasion resistance.
The industry test is for different label components, including the ink used for printing, the laminate coating, and also the paper material. The test reproduces the same abrasive conditions on a label sample. With different speeds, the label is repeatedly scuffed through various sample surfaces. The tests results look at label conditions in normal shipping and exceptionally challenging environments.
Need for Label Testing
When products are en route to the retailers and stores, they could be exposed outside factors that may affect the quality of the packaging. These factors include exposure to powders and liquid chemicals as well as contact with hard abrasive materials.
When the packaging ink and paper is subpar, contact with these chemicals and materials could result in several issues. One, the label print could become smudged or faded. Or, the label could also peel off or the ingredients scuffed completely. Aside from these factors, environmental conditions such rain, temperature, and humidity could also potentially degrade the appearance of the product label.
Consumers have the right to know their product ingredients or components. When labels are scuffed or removed during transit, important information is removed. The rub testing process for product labels ensures information accuracy.